{"title":"Not Now","description":"\u003cp\u003eHow Bad do you Want it? Not Now is the mantra that carries us through our hardest moments: the will to keep going, whatever it takes. Not just a claim, but a repetition born in the field, in the exact moment every runner asks if they can keep going: and decides they can.\u003c\/p\u003e\n\u003cp\u003eIt all started with a single garment: an ultralight Long Sleeve Tee, \"Not\" on the right sleeve and \"Now\" on the left, made for Filippo Canetta to compete at Badwater 135, in Death Valley, where temperatures easily climb past 50°C. The fabric delivers UPF20 protection, built to hold up where the sun gives no peace.\u003c\/p\u003e\n\u003cp\u003eSince then, the collection has grown, staying true to the same philosophy: a Short Sleeve version of the original tee, a soft Cap with side mesh, Socks embroidered with \"Not\" on the left and \"Now\" on the right, and a sun-protection Neck Flap to attach to caps for maximum coverage in extreme conditions. Every piece is unisex.\u003c\/p\u003e\n\u003cp\u003eNot Now is for those who, in that exact moment, choose to keep going.\u003c\/p\u003e","products":[{"product_id":"not-now-longsleeve-unisex","title":"Not Now Longsleeve","description":"\u003cp\u003eThe most Iconic and Versatile piece from Wild Tee. Unisex Long Sleeve Tee in Recycled Italian Fabric: Ultralight, OpenMesh 3D, UPF 20, 99 grams in size M.\u003c\/p\u003e\n\u003cp\u003eThe 3D OpenMesh structure keeps the fabric at the right distance from the skin to channel airflow, while still offering UPF 20 protection from UV rays.\u003c\/p\u003e\n\u003cp\u003eThe Not Now Longsleeve was born in Death Valley, in 2024. To run Badwater 135, Filippo Canetta, Founder \u0026amp; CEO of Wild Tee, needed a piece sufficiently protective from the sun but still ventilated and ultra-lightweight to fight temperatures up to 60 degrees Celsius.\u003c\/p\u003e\n\u003cp\u003eThe \"Not Now\" Mantra is a repetition to help the runner keep going during their run, whatever the distance: \"..don't stop. don't die here. Not Now.\"\u003c\/p\u003e\n\u003cp\u003eBuilt from Italian Fabric, Laser Cut to minimize weight and bulk without compromising Breathability and freedom of movement while running, thanks to its Slightly Relaxed fit. This piece can also be used as a First Layer in the colder months. The Wild Tee \"Metal Logo\" in reflective material also ensures nighttime visibility.\u003c\/p\u003e\n\u003cp\u003eOfficial uniform of Team \"Not Now\" (Diadora-Wild Tee-Dangergrizzly-Runaway Milano) at the Marathon des Sables - The Legendary (250 km, stage race) in 2025: 3rd Place Overall Team.\u003c\/p\u003e","brand":"Wild Tee®","offers":[{"title":"Off-White \/ XXS","offer_id":54875815739721,"sku":"WT021WT200-XXS","price":69.0,"currency_code":"EUR","in_stock":true},{"title":"Off-White \/ XS","offer_id":54875815772489,"sku":"WT021WT200-XS","price":69.0,"currency_code":"EUR","in_stock":true},{"title":"Off-White \/ S","offer_id":54875815805257,"sku":"WT021WT200-S","price":69.0,"currency_code":"EUR","in_stock":true},{"title":"Off-White \/ M","offer_id":54875815838025,"sku":"WT021WT200-M","price":69.0,"currency_code":"EUR","in_stock":true},{"title":"Off-White \/ L","offer_id":54875815870793,"sku":"WT021WT200-L","price":69.0,"currency_code":"EUR","in_stock":true},{"title":"Off-White \/ XL","offer_id":54875815903561,"sku":"WT021WT200-XL","price":69.0,"currency_code":"EUR","in_stock":true},{"title":"Off-White \/ XXL","offer_id":54875815936329,"sku":"WT021WT200-XXL","price":69.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/9449\/8377\/files\/ultralight-long-sleeve-not-now-unisex-wt021wt200-front.webp?v=1784364483"},{"product_id":"not-now-neck-flap-unisex","title":"Not Now Neck Flap","description":"\u003cp\u003eNeck and Ears Cover attachable to your cap, adjustable via Elastic with a Toggle Stopper. Lightweight and Breathable, yet essential for sun protection in the most exposed environments, like the desert.\u003c\/p\u003e\n\u003cp\u003eMade from Lightweight Italian Fabric, post-consumer Recycled. Every meter of this yarn is made with 5.9 plastic bottles, for a reduced environmental impact without compromising technical performance: UPF 15 protection.\u003c\/p\u003e\n\u003cp\u003eSold individually, it can be adjusted to fit any Endurance Cap.\u003c\/p\u003e","brand":"Wild Tee®","offers":[{"title":"Off-White \/ One Size","offer_id":54877305733449,"sku":"WT025WT247","price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/9449\/8377\/files\/lightweight-detachable-desert-neck-flap-not-now-white-unisex-wt025wt247-back-2.webp?v=1784502357"},{"product_id":"not-now-endurance-cap-unisex","title":"Not Now Endurance Cap","description":"\u003cp\u003eUnisex Soft Running Cap, hybrid construction: Mesh Side Panels for Ventilation, Fabric Top Panels for Sun protection. The iconic \"Not Now\" Mantra is featured on the front in Raised Embroidery. Wild Tee \"Metal Logo\" embroidered on the back. Inner Sweatband.\u003c\/p\u003e\n\u003cp\u003eOne Size with Adjustable Back Buckle.\u003c\/p\u003e\n\u003cp\u003eThe Endurance Cap was developed and field-tested for the first time in 2018 at the PTL (Petite Trotte à Léon, 300 km, 25,000 m D+). Thanks to its lightweight and soft construction, it's packable, taking up very little space.\u003c\/p\u003e","brand":"Wild Tee®","offers":[{"title":"Off-White \/ One Size","offer_id":54877605593417,"sku":"WT090WT028","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/9449\/8377\/files\/hybrid-mesh-soft-running-cap-endurance-not-now-unisex-wt090wt028-front-2.webp?v=1784506010"},{"product_id":"not-now-rockies-socks-unisex","title":"Not Now Rockies Socks","description":"\u003cp\u003eTechnical Running and Trail Running Socks. Made from Dryarn® and Made in Italy. In the Wild Tee catalog for 8 years, it's the best performance running sock on the market.\u003c\/p\u003e\n\u003cp\u003eThe \"Rockies\" Construction Features: Protection on the toe and heel, Anti-slip inserts under the metatarsals. Maximum airflow in the slightly compressed upper section, Anti-chafing texture on the Achilles tendon, Y-Stitching on the heel for greater durability. Medium Length, \"Crew\" model at mid-calf.\u003c\/p\u003e\n\u003cp\u003eDryarn® is an Italian yarn that doesn't absorb moisture and stays dry at all times, with excellent thermoregulation and abrasion resistance. This minimizes blister formation as much as possible. The latest restock of these socks introduced L (left) and R (right) embroidered on the sock's toe, to distinguish the \"Not\" and \"Now\" embroidery on the back.\u003c\/p\u003e\n\u003cp\u003eLike many Wild Tee products, this piece takes its name from an American Natural Landmark. In this case: the Rocky Mountains.\u003c\/p\u003e","brand":"Wild Tee®","offers":[{"title":"Off-White \/ S (35-38 EU)","offer_id":54877980754249,"sku":"WT2100WT100-S","price":19.0,"currency_code":"EUR","in_stock":true},{"title":"Off-White \/ M (39-41 EU)","offer_id":54877980787017,"sku":"WT2100WT100-M","price":19.0,"currency_code":"EUR","in_stock":true},{"title":"Off-White \/ L (42-44 EU)","offer_id":54877980819785,"sku":"WT2100WT100-L","price":19.0,"currency_code":"EUR","in_stock":true},{"title":"Off-White \/ XL (45-47 EU)","offer_id":54877980852553,"sku":"WT2100WT100-XL","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/9449\/8377\/files\/trail-running-dryarn-socks-rockies-not-now-unisex-wt2100wt200-front.webp?v=1784399827"},{"product_id":"not-now-tee-unisex","title":"Not Now Tee","description":"\u003cp\u003eThe Short Sleeve version of Wild Tee's most Iconic and Versatile piece. Ultralight Tee in Made in Italy, Recycled fabric: OpenMesh 3D, UPF 20, 69 grams in size M.\u003c\/p\u003e\n\u003cp\u003eThe 3D OpenMesh structure keeps the fabric at the right distance from the skin to channel airflow, while still offering UPF 20 protection from UV rays.\u003c\/p\u003e\n\u003cp\u003eThe Not Now collection was born in Death Valley, in 2024. To run Badwater 135, Filippo Canetta, Founder \u0026amp; CEO of Wild Tee, needed pieces sufficiently protective from the sun but still ventilated and ultra-lightweight to fight temperatures up to 60 degrees Celsius.\u003c\/p\u003e\n\u003cp\u003eThe \"Not Now\" Mantra is a repetition to help the runner keep going during their run, whatever the distance: \"..don't stop. don't die here. Not Now.\"\u003c\/p\u003e\n\u003cp\u003eBuilt from Italian Fabric, Laser Cut to minimize weight and bulk without compromising Breathability and freedom of movement while running, thanks to its Slightly Relaxed fit. The Wild Tee \"Metal Logo\" in reflective material also ensures nighttime visibility.\u003c\/p\u003e","brand":"Wild Tee®","offers":[{"title":"Off-White \/ XXS","offer_id":54950358712649,"sku":"WT009WT200-XXS","price":60.0,"currency_code":"EUR","in_stock":false},{"title":"Off-White \/ XS","offer_id":54950358745417,"sku":"WT009WT200-XS","price":60.0,"currency_code":"EUR","in_stock":true},{"title":"Off-White \/ S","offer_id":54950358778185,"sku":"WT009WT200-S","price":60.0,"currency_code":"EUR","in_stock":false},{"title":"Off-White \/ M","offer_id":54950358810953,"sku":"WT009WT200-M","price":60.0,"currency_code":"EUR","in_stock":false},{"title":"Off-White \/ L","offer_id":54950358843721,"sku":"WT009WT200-L","price":60.0,"currency_code":"EUR","in_stock":true},{"title":"Off-White \/ XL","offer_id":54950358876489,"sku":"WT009WT200-XL","price":60.0,"currency_code":"EUR","in_stock":false},{"title":"Off-White \/ XXL","offer_id":54950358909257,"sku":"WT009WT200-XXL","price":60.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/9449\/8377\/files\/ultralight-t-shirt-not-now-unisex-wt009wt200-front.webp?v=1785228712"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/9449\/8377\/collections\/lightweight-detachable-desert-neck-flap-not-now-white-unisex-wt025wt247-action-3.webp?v=1786182502","url":"https:\/\/wildtee.it\/en-row\/collections\/not-now.oembed","provider":"Wild Tee®","version":"1.0","type":"link"}