This book is a living document, encompassing very different phases of life.

Neglecting the past, before a direction was chosen and things were polished and shiny, would have been the easiest way out. Instead, this object tries to tie everything together in an intentional and authentic way. From the inception of the brand to the first proper campaign, filled with love and creativity.

The tenth year of activity coincided with a turning point for the Brand. A year of major changes both within and outside Wild Tee. Amid the chaos of a rapidly expanding industry, we decided to take the time to reflect on the path traveled so far.

To do this, we created a hardcover Anniversary Book: "10 Years Running" is divided into 4 phases: Birth, Walking, Running, and Love. Each of these sections features its own narrative and layout, enriched with unique printing solutions and finishes. The Book Design is by Maria Chiara Moro with Valentina Seghezzi, and it was printed by Esperia Tipografia, in Trento.

Inside the Book you'll find: Brand Elements and Designs that have guided these first 10 years, a Foreword by Filippo Canetta along with several of his Race Stories, a selection of the photo Shoots that accompanied the brand through its early years, Wild Tee's first Lookbook, and finally the first Photo Campaign: "A Love Story," shot by Sofia Blu Cremaschi.

Wild Tee: 10 Years Running
© Wild Tee, 2026, 1st print of 200 copies.
ISBN 979-12-243-1212-3

FOUNDER & CEO
Filippo Canetta
CREATIVE DIRECTOR
Claudio Canetta
BOOK DESIGN
Maria Chiara Moro
Valentina Seghezzi
PRINT
Esperia Srl, Trento, Italy Printed on
– Burano Grigio FSC 90 gsm
– Matte coated FSC 130 gsm
– Gloss coated FSC 130 gsm

All contents are property of their respective authors and brands. Any reproduction or use without permission is prohibited.

PHOTO CREDITS
In alphabetical order:
Giulia Bertolazzi (pp. 45-48)
Francesco Bonato (pp. 78-80)
Riccardo Cabella (pp. 72-73)
Sofia Blu Cremaschi (pp. 113-144)
Davide Dal Mas (pp. 49-51)
Facchino Photography (pp. 23-24 & 40-41)
Luka Leroy (pp. 56-57)
Laura Marchini (pp. 58-61)
Giorgia Pastorelli with Carolina Cervara (pp. 68-71 & 82-112)
Matteo Pavana (pp. 52-55)
Andrea Schilirò (pp. 64-67 & 72-75)
Sparta Photography Club (pp. 27)
Gary Wang (pp. 25)