For several years, Wild Tee has committed to creating and supporting Editorial and Cultural projects in Running, Trail Running, Design, Sustainability, and beyond.

For an apparel brand, this might seem like a contradiction. Wild Tee wasn't born as a media company. Our mission is to make the best possible Running and Trail gear. Yet we strongly

believe the industry doesn't give enough space to voices that truly have something worth telling.

That's why, despite the significant financial commitment, every year we produce Special Projects like "Oro Bianco", our documentary on the environmental impact of major events in the Italian Alps, filmed in September 2025.

On this page, you can discover all the Brand's Cultural and Editorial initiatives in detail.