In 2015, Filippo Canetta is the Captain of the Italian National Team at the Ultra Trail World Championships in Annecy.

That same year, he has an idea:

A new vision of technical sportswear, where running, nature, and personal wellbeing are closely connected.

The love for running in nature and the desire to create something unique guide him from day one, believing that Trail Running can be much more than a sport: a way of living, of exploring, of reconnecting with yourself and the environment around you.

That year marks the beginning of a long journey. It won't be until the end of 2016, though, lying in a hospital bed after Achilles tendon surgery, that he sketches the first Wild Tee logo on a piece of paper.

WILD STUFF SINCE 2016

"Running in nature has radically changed my perception of the relationship between humans and nature. Through fatigue, I rediscovered the pleasure of reaching wild places I never thought I could explore."

Read Filippo's Race Stories

Design & Performance

At the beginning, "Wild Tee" was a single product:

A literal Wild T-Shirt.

The sportswear landscape, in those years, was mainly populated by oversaturated Neon-colored tees. It was through Graphic Design that Wild Tee carved out its own path in this world.

Not just technical apparel, but a genuine way of expressing yourself, even on the toughest trails or in the most far-fetched races.

From 2016 to today, there's been a constant evolution of the Brand's Visual Language. From "The Mountains" Collection to designs that have become beloved by the Community worldwide, like "Trail is Metal" and "Not Now".

However, there's one key element, and one commitment, that has stayed constant.

Wild Tee handles the entire production process behind every single product. All Materials are carefully selected and tested.

Every piece is designed and crafted to accompany you through every challenge, whatever it may be.

Fabric Sampling R&D, Garment Concept, Pattern Drafting, Design of decorations or graphics, Cut and Sew for the first Samples, field testing at high altitude or in the world's toughest Ultramarathons.

Each of these stages is carried out in-house by the Wild Tee Team. Nothing is outsourced, not even picking and shipping your Online Orders or Customer Service. Filippo himself regularly responds to your requests under the false name of Irene, his wife.

The Wild Tee range, constantly expanding and improving thanks to community feedback too, meets the different challenges that Trail Running, Ultra Trail, Road Running and Hiking can present.

Sustainability

We are committed to leaving only footprints on the trails.

We believe in a Conscious and Responsible approach: whenever possible, we always use Post-Consumer recycled materials and environmentally friendly production processes.

Wild Tee was the second Italian company to join 1% For The Planet, committing to donate at least 1% of its annual sales (every year) to environmental causes.

There was no discussion, meeting or planning involved: it's simply an inseparable part of the Brand.

Community

Wild Tee is also a global family of Trail Runners and Outdoor enthusiasts who share the same energy and passion.

Whether you're a professional athlete or a lover of long walks, it doesn't matter.

Wild Tee exists to be with you every step of the way, with technical apparel that blends functionality and personality. We want to inspire you to run further, explore more and experience nature without compromise.

From Colombia to Japan, Wild Tee products are now found all over the world. The dream of creating a global movement has come true, thanks to Retailers and Partners chosen not for economic convenience, but thanks to genuine human connection.